This post originally appeared on startupnation.com/grow-your-business
If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses, content marketing is the right approach. If you still have doubts about whether this type of campaign is for you, consider the fact that 91 percent of B2B marketers use content marketing.
Here are the five main reasons why all entrepreneurs must embrace content marketing.
Keep your website up-to-date
Customers usually make their first impression of a business based on its website. Most consumers rely on the internet to find products and services, so most of the time, your potential customers will first learn about you via your website.
If your site looks outdated, they’ll think your services and products are on the same level. By frequently updating the content on your website, you’ll keep your website fresh and relevant at all times.
Maximize your ROI
Contrary to popular belief, content marketing is not as expensive as it used to be. Content marketing is 62 percent less costly than traditional outbound marketing, so it’s the most bang for the buck you can get as a cash strapped entrepreneur.
Strengthens your brand identity
If you’re doing business in a niche that is highly saturated, your brand identity can make the difference between success and failure. The best way to stand out is to clearly define your brand identity. Think about which traits you want to convey depending on the audience you want to target.
Is your brand serious and mature, or playful and nonchalant? Conveying this properly through your content marketing can make a big difference.
Drives more traffic to your website
If you are selling a product or a service, more traffic to your website means more opportunity for conversions and more sales. On the other hand, if you are a blogger or an influencer, more traffic means more endorsements from big brands. Either way, content marketing is the best way to let more people know that you exist and that they should engage with you.
Little to no risk involved
Last but not least, there is little to no risk involved when it comes to content marketing. As we have already mentioned, this type of marketing is much cheaper than any other traditional marketing approach.
Additionally, the beauty of content marketing is that it can be changed frequently, which lets you adjust your strategy along with any changes in the market.
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