This post originally appeared on startupnation.com/grow-your-business
There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your time and dollars for nothing.
It’s no question that you need to have a powerful marketing strategy to succeed. However, you might not know that tracking it is just as crucial as its brainstorming and execution phases. It’s what helps you determine what’s working and what’s not, making it easier for you to point out those areas that need improvement.
In this post, we’ll be sharing some of the most effective ways to track your marketing efforts, as well as the tools that can make the process much more convenient for you. Before that, however, we’ll briefly discuss why all businesses out there should have to incorporate monitoring into their marketing strategy.
Why track your marketing campaigns?
Tracking lets you see exactly what works and what doesn’t. You’ll know how to replan your strategy and split your budget, which means you won’t have to worry about throwing your money out the window. You’ll be confident that you’re investing in what really works.
If you’re not tracking, you’re setting yourself up for failure. Ask yourself this, if your marketing campaigns aren’t connecting dots with data, how can you know what contributes to your sales spikes and surges? That’s right, you never will.
Effective ways to track your marketing efforts
Now that you know how big of a role tracking plays to the success of your marketing strategy, let’s talk about the different ways to do it effectively. Ready? Let’s begin!
- Track everything
Whether it’s contact form submissions, social media performance, or e-commerce sales, monitoring everything lets you justify that it’s really your campaigns that brought those results.
- Website analytics
If there’s one way to track your marketing as seamlessly as possible, it’s gotta be website analytics. Analytics can tell you who’s visiting your site, where they come from and how long they’re staying on each page.
Google Analytics is definitely a must-have for every digital marketer. It’s basically a platform that collects data on how users interact with your website. Once the data is collected, it sorts the data into easy-to-read interactive reports, which is what we see in the platform.
It’s easy to use, accessible for users of all levels, and most of all, it costs you nothing!
- Leverage CRM tracking
While CRM platforms are mostly known for their ability to allow users to manage their prospecting activity and sales process, they can also be extremely useful for tracking marketing campaigns.
Your business can use the information a CRM collects to create targeted marketing campaigns, test campaigns and different elements of those campaigns, and track the results of each campaign.
Using a variety of metrics – such as email open rates, new subscribers, and purchases – you can evaluate how each campaign performs and then adjust it to improve results (or cancel campaigns that are clearly not getting results).
- Have the right tools
Google Analytics isn’t the only weapon you should have in your arsenal. To ensure you track your marketing activity as best as possible, consider using these tools:
One of the top tools for collecting customer data and sending it to appropriate people, Segment is an ideal option for companies that are sending data to various databases and integrating with different marketing tools.
To give you an idea of how it works, the Segment libraries generate messages about what’s happening in your site or app, and send them to the Segment servers. Segment then translates the content of those messages into different formats for use by other tools and sends the translated messages to those tools.
With ClickMeter, digital marketers can create and manage more effective online campaigns, allowing them to understand which channels or ads are effective and provide the most value.
Cyfe is an all-in-one business dashboard app where you can easily monitor all of your most important business data in a single location. You’ll be able to keep track of individual activities, such as the performance of a certain social media platform. Plus, it can track multiple websites, which comes in handy for bigger brands.
- Social Mention
If you’re looking for a way to track your social media posts and content, Social Mention should be your best bet. This simple-to-use monitoring tool allows you to track and measure what folks are saying about your brand anywhere on the globe, in real-time.
Kissmetrics delivers key insights and user interaction on your website. It defines a clear picture of user activity and collects acquisition data of every visitor.
Two types of Kissmetrics are available: Kissmetrics for SAAS and Kissmetrics for e-commerce.
Again, tracking your marketing strategy is just as critical as coming up with it. Whether you’re launching a new product or you’re an established business, you need to track your campaigns in order to know which ones are working and which ones aren’t.
By applying our tips and utilizing the best tools, you’ll see how big of an impact tracking brings to your business.