altReboot
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us
No Result
View All Result
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us
No Result
View All Result
altReboot
No Result
View All Result
Home Growth Hacking

The Importance of Authority Link Building for Startups

Norm McLaughlin by Norm McLaughlin
January 21, 2021
in Growth Hacking
The Buddha and the Business
0
SHARES
1
VIEWS
Share on FacebookShare on Twitter

This post originally appeared on startupnation.com/grow-your-business

In order for a website to rank well in Google search, numerous factors come into play. Amongst these factors is what you might call the “reputation” of the website. This reputation is enhanced when other websites have linked back to the site in question. However, it’s the quality of the sites linking back to the website that makes all the difference.

Google has provided some great guidelines on how search algorithms work, which is a great resource to review.

Related articles

That Time Julius Caesar Was Kidnapped and Insisted His Captors Increase Their Ransom

That Time Julius Caesar Was Kidnapped and Insisted His Captors Increase Their Ransom

March 3, 2021
Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

March 3, 2021

One of the main components of Search Engine Optimization (SEO) is link building. Let’s explore what you can do to enhance the standing of your website by building links from authority websites.


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

Website authority metrics

In building backlinks, a couple of metrics are widely used to determine the authority of a linking website:

  • Domain Authority (DA) is “a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs).”
  • Domain Rating (DR) is a website authority metric developed by Ahrefs.

The prevailing wisdom in SEO is that high-authority sites are those with high Domain Authority (DA) or high Domain Rating (DR), and that the goal is to acquire as many links as possible from sites with high authority.

However, keep in mind that both DA and DR are metrics used to predict the expected performance of a site in search results. They are not used by Google but are attempts to predict how Google will display search results.

So, just because a site has a high Domain Authority, it doesn’t automatically mean that it will appear highest in search results. Google uses multiple factors in determining which results to display.

In Google’s own words, “Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings.”

For example, the image below shows the first five results in response to a search I entered for “computer repairs Stretton.” The DA values are shown for each entry using the Moz SEO toolbar.

domain authority

As you’ll see, although Norm’s Computer Services has the lowest DA (19) of the five shown, it actually appears in the top position. The listings following have DAs of 56, 45, 25 and 25.


Related: 3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking

What is an authority website?

It shouldn’t be an automatic assumption that the sites with the highest DAs are the best ones from which to acquire links. In order to gauge whether a site actually has authority, its necessary to look at it much more holistically.

For example, a well-established business, an educational institution, a long-standing publication, a government department or a Chamber of Commerce have intrinsic authority by virtue of their standing in the community. A personal blog, regardless of the DA score for that blog, is highly unlikely to achieve such standing.

When seeking out authority sites for link building purposes, many scour the internet for blogs with high DA scores that welcome guest blog posts. There is certainly some validity in doing this, however, the most helpful starting point is always to go local. Think about business directories, publications, even radio channels in your local area. If you’re a local business, then local links have immense value.


Sign Up: Receive the StartupNation newsletter!

Establishing expertise and authoritativeness

As you share articles on various sites with genuine authority, you build your reputation across the internet. Needless to say, it’s much harder work to find genuine authority sites, write unique, quality content for them, pitch it and have it accepted.

You may be an expert in your field, but not gifted as a writer. In this case, you may need to work with a freelance copywriter to help you to generate content. If you choose to go this route, it’s important that your experience and expertise shines through. In this way, you establish your reputation as a thought leader and draw attention to your name and your brand.

Conclusion

Establishing links from authority websites back to your own is crucial for your site’s ranking in Google. The most useful links often require the most effort, but it’s all worthwhile as you see your rankings rise, your clicks increase, and your business grow.

The post The Importance of Authority Link Building for Startups appeared first on StartupNation.

ShareTweet

Related Posts

That Time Julius Caesar Was Kidnapped and Insisted His Captors Increase Their Ransom

That Time Julius Caesar Was Kidnapped and Insisted His Captors Increase Their Ransom

by Gene Marks
March 3, 2021
0

Gee, talk about having a high opinion of yourself.

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

by Jason Falls
March 3, 2021
0

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads...

Why Your Prices Should Be More Like the Local Pizzeria

Why Your Prices Should Be More Like the Local Pizzeria

by Gabrielle Garrett
March 3, 2021
0

The local pizza place isn't do custom pricing, so why are you?

The Buddha and the Business

The Power of Crafting a Brand Story as an Entrepreneur

by Shannon Threlfall
March 3, 2021
0

Gone are the days when the founder of a company was completely faceless and unknown. Over the last decade or...

The Buddha and the Business

Starting a Business? You Need to Research Your Number One Asset

by Donna M. Cooper
March 3, 2021
0

Your successful business model might take the form of a side hustle or full-time freelance work. Perhaps you’ve decided to...

Load More
  • Trending
  • Comments
  • Latest
7 Advanced SEO Strategies I’m Trying to Implement Before 2020

7 Advanced SEO Strategies I’m Trying to Implement Before 2020

September 10, 2019
What Do Successful Sales Look Like for the Rest of 2020?

13 Expert Tips to Increase Online Conversions in 2020

September 26, 2020
Creating SEO-friendly how-to content

Creating SEO-friendly how-to content

October 24, 2019

How to Start and Fund a Coffee Shop

September 30, 2019
A Beginner’s Guide to Facebook Insights

A Beginner’s Guide to Facebook Insights

0

Which Social Media Sites Really Matter and Why

0
The 12 Ironclad Rules for Issuing Press Releases

The 12 Ironclad Rules for Issuing Press Releases

0
How to Get Started Building Links for SEO

How to Get Started Building Links for SEO

0

Best WordPress Security Plugin

March 3, 2021
7 Free SEO Tools to Drive Traffic, Clicks, and Sales

7 Free SEO Tools to Drive Traffic, Clicks, and Sales

March 3, 2021
That Time Julius Caesar Was Kidnapped and Insisted His Captors Increase Their Ransom

That Time Julius Caesar Was Kidnapped and Insisted His Captors Increase Their Ransom

March 3, 2021

What is Livestream Shopping?

March 3, 2021
altReboot




altREBOOT is committed to sharing the game changing advancements that are revolutionizing how you do business. From startup to goliath, innovations in technology are changing the face of the business landscape. We are committed to exploring these and how to apply them to your business at any stage of development.





Categories

  • Artificial Intelligence
  • Blockchain Tech
  • Growth Hacking
  • Marketing
  • Startup
  • Uncategorized

Tags

blockchain branding guest post marketing mobile apps
  • Home
  • Topics
  • Write For Us
  • Privacy Policy
  • Contact

Powered By Treehouse 51

No Result
View All Result
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us