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Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. The four employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs. “A lot of people are intimidated walking into a fine jewelry store, because they feel the salespeople won’t be friendly or accommodating,” says Alyssa Rizzo-Berg, Media Marketing Manager. “We like to give faces to our names and let people know who we are.”
“Having an online sales channel has been extremely helpful to us.”
Alyssa Rizzo-Berg, Media Marketing Manager
Related: Case Study: DeBrand Fine Chocolates
They launched their website in 2005. Their Google My Business listing shows customers their location and hours, which is especially important during the holiday season, when the shop extends its hours. Google Analytics helps them fine-tune website content. “I track changes I make to the site and how people are responding to them,” Alyssa says. “I’m able to see tangible results. It’s really exciting.” AdWords, Google’s advertising program, has been a particularly valuable digital tool during the busy holidays to reach new customers looking for gifts. The Google Apps for Work suite of tools, especially Google Docs and Google Drive, helps to keep the staff productive by providing ample storage for images and documents. “Being able to back up anything important to me in Google Drive gives me a lot of peace of mind. And if I work from home, I love that I can access anything that I’m working on,” Alyssa says.
Werkheiser Jewelers has been in business for 24 years.
Today Werkheiser Jewelers successfully reaches not only past and current customers online, but new, younger customers, as well. “Maybe they’re looking to buy that first big piece of jewelry, or an engagement ring,” she says. “Because of Google, they’re able to find us.” Thanks to optimizing their online presence and their use of Google tools, Werkheiser Jewelers saw the number of visitors to their website increase by nearly 500 percent over a six-month period. The number of views on their contact page rose almost as much. “It shows that people want to reach out to us,” Alyssa says. “To actually see it in a quantitative form is so validating.”
For more on the Werkheiser Jewelers case study, visit http://economicimpact.google.com.
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