This post originally appeared on startupnation.com/grow-your-business
Are you looking for ways to add more value to your business? Are you in need of new, effective marketing techniques that will help you reach potential customers? If so, video marketing is the answer.
Video marketing has many benefits over traditional forms of advertising. Video content can be highly engaging, especially when it includes images or videos along with audio. And, because people are visual creatures by nature, this format gives your communication a better chance of being understood and absorbed correctly.
Video marketing helps businesses increase their visibility on the web through social media platforms like YouTube and Facebook. It also allows them to add their own advertisements for various products or services they offer without having to pay additional fees or commissions after publishing each ad on third-party websites.
Video marketing provides high return on investment (ROI) for businesses. Directing potential clients to your website is all you need in order for them to discover your trademarked products and services.
Read on to learn more about video marketing and how it can help your business grow in ways you never thought possible.
Steps in your video marketing campaign
Before you begin your video marketing campaign, it’s important to set up a strategy that lays out your ultimate goal and clarifies how you plan on achieving it. Here are the steps you need to take in order to add this type of content to your business marketing mix:
1) Define your audience.
In addition to designing a detailed production schedule for each video you want to add to your marketing plan, be sure to define an appropriate target audience for each one. Not doing so can result in a lack of understanding that leads potential clients away from your business.
2) Choose your topics wisely.
It’s important not just to choose topics your audience will enjoy but also to be able to produce videos that are valuable. After all, this is why your target audience will turn to you for information. If they find out that the quality of your content doesn’t add any value to their lives, they’ll look elsewhere.
3) Create a production schedule and start shooting.
Once you’ve spent enough time analyzing and planning, it’s time to start production. You can either shoot the videos yourself or hire someone else with video marketing experience. Be sure to create a meticulous shooting schedule if you go the latter route as well as to develop a detailed production plan that takes into consideration everything from scripting and rehearsal periods to the number of takes you’ll need to do in order to capture your ideal final product.
Important elements in a video content creation
- Add subtitles
When producing video marketing content, keep in mind that not everyone will be familiar with your specific industry or even speak the same language as you do, so add subtitles to allow wider audience access to your content. Subtitles are a way that allows viewers from all different backgrounds and age groups to have an opportunity to understand what’s going on in the video regardless of their native languages or existing knowledge base. This is a very simple step but crucial one.
- Add effects
Adding effects is a great way to grab attention by adding pops of color and creativity. A few examples of possible video effects would include music in the background to add some mood, superimposed text or images, voiceovers, and product demos. Just be careful because too many effects can dilute the overall message you’re trying for with your video.
- Add a call to action
Adding a call to action is the most important part of the video because it adds a sense of urgency and engagement with the viewer beyond the passive viewing of your content. One example is a simple reminder at the end of a video asking the viewer if they enjoyed what was presented in the video and, if yes, then requesting them to share it on their social media accounts or add comments below with their suggestions for future videos. In addition, you can tag people who can add buzz such as influencers and celebrities.
4) Create a promotional strategy.
Now that you have videos to add to your business website and YouTube channel, it’s time to create a comprehensive promotional strategy that details how, when, where and why you plan on using each one. Your video marketing campaign will only be as effective as the promotional strategy behind it.
Once you’ve gone through each step, another minor tip in producing video marketing content is to add humor and emotion. If you add your trademarked products or services to an amusing video, then it’s likely people will want to share it. Not only does humor make the videos more enjoyable, but it also makes them more memorable.
These steps can help you cater to your target audience. Producing successful video content can lead viewers to remember your business name and to turn to it as their first option. Viewers may even go so far as to add your business URL into internet search engines for future reference.
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