This post originally appeared on Searchenginewatch.com
Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.
Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, Google’s algorithm will see that as a sign that you provide valuable and relevant content.
When talking about generating tons of backlinks, there’s no other tool quite as effective as infographics.
Why infographics are so effective?
1. Humans are visual creatures
We are naturally visual learners, as we’re attracted more to visuals than text. As a result, infographics have a much higher chance of attracting readers than articles. Indeed, a study found that infographics are 30 times more likely to be read than text-only content.
2. Easy to digest
Still connected to the previous point, people understand a text 323% better if it’s accompanied by an illustration. This applies to infographics too, which is the combination of beautiful visuals and short-written copy. Thanks to the simple and easy to read format, people can read and understand infographics faster and better.
3. Highly shareable
Thanks to its bite-sized nature, infographics are extremely shareable because they can fit on almost any platformㅡ websites, emails, social media platforms, and even on printed advertising material such as brochures and pamphlets. Thanks to this trait, infographics are three times more likely to be shared than any other kind of content.
Five steps to backlink generation using infographics
Now that you know what makes infographics so effective, let’s learn how to use it properly to attract tons of backlinks to grow your website. Here’s the step by step process of using infographics for link building:
1. Content creation
The first step is to obviously create the infographic. Not just an infographic, but a valuable and useful one. For starters, don’t waste your money on creating fancy and expensive infographics. Using free and affordable infographic tools and platforms are fine, as long as you can provide valuable content.
The more valuable your infographic content is, the more likely people are going to link back. Here are a few tips on creating content that’s valuable:
- Content that attracts the most backlinks is usually the one that contains data statistics because every marketer needs them to back up their arguments. Conduct your own research, study, or survey and then present the findings via infographic.
- If you don’t have the time or resources to conduct your own research, you can always make a compilation of data statistics from various sources and present them as one.
- Creating an ultimate guide about a certain topic also attracts backlinks, because when writers don’t have enough space to explain about something, they can refer to your content for a deeper take on the subject.
2. Infographic publication and submission
After creating the infographic, publish it on your site and infographic directory sites like Pinterest or Infographic Journal. When posting on your own site, remember that page speed is an actual ranking factor. So, make sure to optimize your page speed with these free tools.
Moreover, submitting your work on infographic directories will give you free backlinks with relatively minimum effort, though some sites will charge you a certain amount of money to publish your infographic. Here’s the complete list of infographic sharing websites compiled by SEOblog, containing over 150 sites.
3. Potential websites search
Besides infographic directories, you also have to aim to get your infographic published on other websites that have a similar niche to you. How? Well, you need to reach out to them. First, you need to search for the websites to reach out to. We recommend you to use tools like Ahrefs to compile tons of websites in an instant.
It’s simple to use, just sign up, go to the “content explorer” section, type in your keyword, and then the tool will give you every web page on the internet that contains that particular keyword. For instance, if your infographic is about summer vacation, the result of the content explorer will show over 30 thousand web pages with that keyword:
Next, export those web page data and move it to Microsoft Excel or Google Spreadsheet to manage and curate it in an easier manner.
4. Email addresses collection
After curating the websites to see which fits to publish your infographic and which doesn’t, the next step is to collect the email addresses of people working on those websites. It could be a writer, content manager, editor or any person that’s responsible for the content of that website.
Using tools like FindThatLead can help you collect the email because the tool has the ability to find email addresses based only on domain name and social media link (LinkedIn and Twitter only). It also allows users to verify an address to see whether it’s valid or not.
5. Email outreach campaign
With all the verified email addresses, now it’s time to do email outreach to promote your infographic. There are two ways to do it, the first one is by using automated email tools like Mailshake and the second one is by manually sending the emails one by one.
Each of the methods has its own benefits and weaknesses. Sending emails manually takes a longer time, but you’ll be able to personalize the email more. On the other hand, using automated email tools will allow you to send tons of emails in a short time, but the content of the email will be the same and generic.
Whatever your method of choice is, remember these tips to increase your email engagement and open rate:
- Optimize it for mobile, because 46% of people open their email from mobile devices.
- Keep your subject line short, because shorter subject lines get much higher open rates.
- Include an emoji in your subject line if you can, because it helps you to stand out from other emails on the recipients’ inbox.
- Personalize the email beyond just including the recipients’ names on the subject line, although it still helps to increase clickthrough rate.
- Include a clear CTA at the end of the email, so that the audience knows what to do next.
One important thing to remember is that no one wants to publish your work for free, so you have to be prepared to give them something in return that benefits both of you. One of the widely used and most effective ways is to offer them a guest post. This way, the recipients get free content for their blogs and you gain a valuable backlink.
Backlinks are one of the deciding factors to determine whether you can rank first on the SERP or not. To gain backlinks only by creating valuable infographics is not enough, you also need to promote it. Manual email outreach is the way to go if you don’t want to spend a penny in generating backlinks. All you have to do is to look for potential websites, collect their email addresses, write interesting email copy and offer, and then send them one by one. If you’re still not sure how to make a proper infographic, these infographic templates could certainly help.
Brian is a content writer of Milkwhale. He likes to write about infographic and video marketing, as well as other topics in the field of business and marketing.
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