altReboot
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us
No Result
View All Result
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us
No Result
View All Result
altReboot
No Result
View All Result
Home Marketing

Google’s New Link Building Guidelines

Neil Patel by Neil Patel
September 17, 2019
in Marketing
1
SHARES
11
VIEWS
Share on FacebookShare on Twitter

This post originally appeared on neilpatel.com

In case you missed it, Google has just changed up the rules for link building.

Related articles

10 Best E-commerce Email Marketing Strategies You Should Start Using Now

May 16, 2022
How to Optimize Your Anchor Text Strategy For SEO

How to Optimize Your Anchor Text Strategy For SEO

May 11, 2022

It used to be that when people link to you, the link would either be a dofollow link or a nofollow link.

Well, that’s now changed.

They are now introducing 2 more link types that will affect SEOs.

Now before we get into the 2 new link types, make sure you read the whole post. Because not only will I explain Google’s requirements, but I will break down what this means for SEOs.

The current landscape

The current SEO landscape is simple… especially when it comes to link building.

The more dofollow (regular links) links you can get the better your search rankings.

If you are unsure of the number of links you have or the type, just go here and enter in your domain.

You’ll see a count of total backlinks along with the total amount of nofollow links pointing to your site.

Now, when you are link building, if you are paying for links or leveraging tactics like guest posting, Google wants you to nofollow those links because they don’t think you should be leveraging tactics like guest posting to manipulate rankings.

And as for buying links, you shouldn’t do that as it is a simple way to get penalized or banned from Google.

So don’t send emails like this if you are trying to build links… it’s a big no, no.

How does Google look at links?

Google’s algorithm is smart. Sure, they ideally want you to nofollow links if they are bought or not naturally earned (such as from guest posts), but many SEOs break the rules.

They aren’t going to say it publicly but they do these things. And because Google isn’t dumb, they also know.

Google can easily identify when a post on these big news sites aren’t earned because many of them have signs all over them that Google can detect.

For example, here is an example of a guest post from me.

Forbes, of course, uses nofollows links, but it wasn’t always that way.

Google can easily detect it is a guest post through verbiage on the page like “former contributor” or “guest contributor”.

And even if they didn’t label me as a guest contributor, Google can use other signals to figure out that this link shouldn’t be given much weight when it comes to SEO just by reading the URL structure of that article on Forbes.

Let’s take a closer look at the URL

https://www.forbes.com/sites/neilpatel/2016/12/26/my-biggest-regret-in-life-going-to-college/#5f74f3a91ac7

Do you see the big issue with the URL?

It’s clear that an author can have their own subsection on Forbes through the “site” folder structure. Now that doesn’t mean all “Forbes sites” are bad, but they clearly know which one is from staff writers because they are clearly marked.

Those signals (among others) that Google probably won’t disclose (nor should they) make it easy for Google to determine if a link is natural or earned.

If Google doesn’t want to count a link from a specific author, they can just ignore it on their end.

So, whether it is nofollowed or followed, on their end they can systematically control whether a link should help your rankings or if it shouldn’t.

As John Mueller from Google once said, in the context of bad links…

If we recognize them, we can just ignore them – no need to have you do anything in most cases.

Now keeping that in mind, here are the changes Google wants webmasters to make.

Google’s new link policy

If someone pays you for a link or you are buying a link, Google now wants you to mark it as sponsored. Not just in the text of the site, but more so through the link attribute:

Rel=”sponsored”

And if you build links through user-generated content, they want you to mark the links with the attribute:

Rel=”ugc”

The same goes for site owners. For example, if you have a forum on your site because the content is user generated, the links that people place should contain a rel=”ugc”.

You can still use the nofollow attribute or if you want you can use a combination of the above. For example, if you have a paid link you can use:

Rel=”nofollow sponsored”

So, what’s the purpose of this change?

Well, here is how Google puts it:

All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.

Now if you are wondering what that means, Google is pretty much saying that adding these attributes will give them a better idea on if they should crawl the link or not. Or how they should analyze the link when it comes to indexing or SEO.

This change goes into effect March 1, 2020, and don’t worry because you don’t have to make modifications to your old links. The ones that were nofollow can just be left as nofollow.

And even in the future, if you decide to just use nofollow instead of “sponsored”, you’ll be fine.

What does all of this mean for SEOs?

As I mentioned earlier, I would provide my own insights and opinions on why Google is doing this.

We all know their algorithm is sophisticated and hard to game. But, just like any other algorithm or computer, it isn’t perfect.

By webmasters and SEOs labeling the type of links they are building and the purpose of them, it will make it easier for Google to learn how we use different link types and it will help their algorithms more quickly and easily identify link types and the context they are used in.

For example, if thousands of people use rel=”ugc” for links generated through guest posts, it may help train Google’s algorithm that these links were actually created by random people instead of the webmaster and they should be discounted.

Of course, Google already can identify wikis, forum, and other types of user-generated content, but this helps them tighten things up and make things more accurate.

They can also decide to take a more relaxed stance on certain link types. For example, maybe they will decide to count UGC links when it comes to link building, but they may decide to only give it 1/3rd the weight of a naturally earned link.

In addition to that, this also provides them with more signals on if the URL linked to should be potentially crawled or ignored.

But in the long run, as their algorithm becomes more accurate, it’s safe to say that the real solution to winning is putting the user first.

Their goal isn’t to rank a site at the top that has “perfect SEO”. They want to rank the site that people love the most.

Hence, you’ll want to focus on creating an amazing user experience, building a great product/service, creating mindblowing content, and anything else your competition isn’t doing.

As for link building though, links will always be hard to come by, so they will be part of their algorithm for the foreseeable future. And as the data shows, there is a strong correlation between links and rankings.

So one thing I would recommend is that you build as many links as possible, even if they are user-generated links. As long as they are from relevant sites, the referral traffic can generate you sales or leads. And if Google starts placing some value on these user-generated links, it can help boost your rankings.

Now that doesn’t mean you should go out to forums and spam your link everywhere. It means you should go find all of the user-generated content sites, provide a ton of value, AND ONLY IF IT MAKES SENSE, add a link back to your site when it benefits the reader.

Conclusion

Over the next year or so you’ll see adjustments in how SEOs build links.

First off you’ll start seeing companies like Ahrefs and the SEMrush show you nofollow, dofollow, UGC, and sponsored backlinks. This one change will help SEOs build better links and spend their effort on the links that actually help with rankings.

Secondly, my hunch is UGC links will eventually carry some weight. Probably not a ton, but more than 0 as long as they are from relevant sites, the link is within context and it provides value to the end-user.

And lastly, most webmasters probably won’t use sponsored or UGC attributes anytime soon. It will probably take another year before they really catch on, which means for now you will just have to focus your efforts on dofollow links.

So, what do you think about the new change?

ShareTweet

Related Posts

10 Best E-commerce Email Marketing Strategies You Should Start Using Now

by Neil Patel
May 16, 2022
0

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network...

How to Optimize Your Anchor Text Strategy For SEO

How to Optimize Your Anchor Text Strategy For SEO

by Neil Patel
May 11, 2022
0

The early days of SEO were like the Wild, Wild West.Blackhat SEO experts did everything imaginable to rank their sites...

7 Strategies That Will Get Powerful Results for Your Marketing and Sales Teams [Free Webinar on May 24th]

by Neil Patel
May 10, 2022
0

Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what...

12 Best Programmatic Advertising Platforms to Use in 2022

12 Best Programmatic Advertising Platforms to Use in 2022

by Neil Patel
May 9, 2022
0

Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning...

How to Leverage Ubersuggest SEO Reports to Keep Your Strategy in Check

How to Leverage Ubersuggest SEO Reports to Keep Your Strategy in Check

by Neil Patel
May 5, 2022
0

There are no two ways about it: SEO works. It’s one of the main tools I used to build this...

Load More
  • Trending
  • Comments
  • Latest
How to Make an App When You Can't Code (a Step-by-Step Guide)

The One Thing Instacart's Now-Billionaire CEO Changed After 20 Failed Startup Ideas

November 16, 2020
7 Advanced SEO Strategies I’m Trying to Implement Before 2020

7 Advanced SEO Strategies I’m Trying to Implement Before 2020

September 10, 2019
4 Ways DeFi Can Generate Passive Income

4 Ways DeFi Can Generate Passive Income

March 19, 2021
What Do Successful Sales Look Like for the Rest of 2020?

13 Expert Tips to Increase Online Conversions in 2020

September 26, 2020
A Beginner’s Guide to Facebook Insights

A Beginner’s Guide to Facebook Insights

0

Which Social Media Sites Really Matter and Why

0
The 12 Ironclad Rules for Issuing Press Releases

The 12 Ironclad Rules for Issuing Press Releases

0
How to Get Started Building Links for SEO

How to Get Started Building Links for SEO

0

10 Best E-commerce Email Marketing Strategies You Should Start Using Now

May 16, 2022
The Main Benefits of SEO Content Writing for New Businesses

The Main Benefits of SEO Content Writing for New Businesses

May 16, 2022
Jeff Bezos

Jeff Bezos

May 16, 2022
Which Growth Metrics Actually Matter for Startups?

Which Growth Metrics Actually Matter for Startups?

May 16, 2022
altReboot




altREBOOT is committed to sharing the game changing advancements that are revolutionizing how you do business. From startup to goliath, innovations in technology are changing the face of the business landscape. We are committed to exploring these and how to apply them to your business at any stage of development.





Categories

  • Artificial Intelligence
  • Blockchain Tech
  • Growth Hacking
  • Marketing
  • Startup
  • Uncategorized

Tags

blockchain branding guest post marketing mobile apps
  • Home
  • Topics
  • Write For Us
  • Privacy Policy
  • Contact

Powered By Treehouse 51

No Result
View All Result
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us