Guest Post from WhoIsHostingThis.com – their blog was built for webmasters to provide tips, tutorials and articles about web hosting, website design, management, marketing and much more.
We found these finding to be particularly interesting from the standpoint of brand identity.
Understanding your demographic and tailoring your message even down to the political affiliation might be an important consideration.
What these findings suggest is that consumers not only scrutinize the message in front to them…
but also the source.
How might politics or political affiliation hinder or help you in delivering the right message in the most effective way?
Keep this in mind while forming your next marketing push.
The late Senator Daniel Patrick Moynihan is known for saying, “Everyone is entitled to his own opinion, but not to his own facts.” It’s a sentiment that all of us would like to be true. But is it? These days, it seems that liberals and conservatives don’t agree on basic facts.
Last year, the folks at WhoIsHostingThis surveyed a thousand internet users to see what information sources they trusted. The results would have made Moynihan unhappy.
Trusted Information Sources
There were big partisan differences in what sources of information the two groups trusted.
Conservatives were most concerned about false information coming from news outlets and reporters. And the difference was large. A full 35% of conservatives were worried about this compared to less than 9% of liberals.
Liberals were most concerned about deception coming from scammers and political candidates equally with 23% each. Conservatives were concerned about scammers at 20% and political candidates at 14%.
When it comes to traditional sources of information, conservatives were generally more skeptical than liberals were. They have less trust in educational research, local news, news publications, wikis, network news outlets, and search engines.
Conservatives were more trusting than liberals, however, when it came to email servers, video sites/apps, message boards, and social media. But few people — liberal or conservative — trusts these sources of information — especially social media.
Two Views of Fake News
Liberals and conservatives seem to have different definitions of “fake news,” even though over 80% of both groups think fake news will be used in the 2020 presidential campaign.
Roughly half of all liberals felt that social media was most responsible for fake news. A bit more than half of all conservatives believe that news outlets and reporters themselves were responsible.
Is Truth Dead?
It’s become a cliche that liberals and conservatives live in different worlds. This doesn’t seem to be true, however. Based upon this survey, it seems that liberals and conservatives live in the same world, but they apply distinctly different narratives to explain it.
And Daniel Patrick Moynihan’s belief in the absolute nature of facts seems more and more distant.