This post originally appeared on Searchenginewatch.com
Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.
Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list?
Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.
1. Hello Bar
With Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time.
Hello Bar sits at the top of your site, and it can be used to display irresistible offers to your visitors. You can even collect email addresses from your visitors to increase your subscriber database. Here is an example of Hello Bar in action:
Besides, you can use Hello Bar to create pop-ups that collect the name and email id of your visitors.
Pop-ups help to drive 1375% more subscribers.
An example of a Hello Bar pop-up is provided below:
You can easily customize your headline, CTA and the overall design of the bar and the pop-up. The platform automatically chooses the best color combination for the CTAs so you don’t need to spend hours testing that.
With Hello Bar, you can customize your message targeting by:
- Sending holiday-related messages to visitors during the holidays.
- Customize your pop-up for the mobile audience as the screen size is less.
- Customize your message based on the location of your customer.
- Display the pop-up during the exit-intent, just when the visitors are planning to leave your website.
Webinars are one of the best ways to generate leads.
Webinars offer a dual advantage. Firstly, you can generate leads right when you run a webinar, and secondly, you can repurpose your webinar into a blog post.
Generate leads directly via webinars
With ClickMeeting, you can run custom webinars to share product demos, conduct training sessions or run online courses. You can customize your webinar with a few clicks, and run them without worrying about the type of device and operating system. You can even stream your webinar live to Facebook or YouTube, allowing you to acquire even more leads.
But the true SEO-based lead capture power of webinars is to be found in evergreen topics that will continue to attract relevant audience members over time.
On-demand webinars are one of the fastest and easiest ways to expand your lead base.
Repurpose your webinar
Repurposing your webinar into a lengthy blog post, consisting of more than 2000 words, helps it to rank for new search queries. When your site achieves higher rankings for new keywords, it automatically maximizes your organic traffic, leading to more conversions.
Here are some great ways to repurpose webinars to generate leads:
- You can divide your webinar recordings into short videos of three to five minutes each and post the video on channels like LinkedIn, Twitter, Facebook, and YouTube. Add a compelling call to action, and people who watch the video are likely to reach out.
- Turn the entire webinar into a blog post and promote it on your social networks for added visibility. Try to present the blog post in a series of steps. This helps your site to get ranked as a featured snippet.
- Turn your webinar Q&A into a support resource page. FAQ pages offer an excellent opportunity to rank as a featured snippet. When people find answers to questions related to your business niche, they will be all the more likely to connect with your business.
- Create a transcript of your webinar and include long-tail (especially question keywords) in it.
It is difficult to succeed in your lead generation efforts in 2020 without videos.
VideoBoost is an app that lets you create trendy videos easily. It has an impressive collection of ready to use video templates and marketing copy. You can easily brand it and start generating leads for your business.
Next time when you are planning to optimize your website for the festive occasion, head over to VideoBoost and create a video for your audience using video templates for Black Friday, Thanksgiving and Cyber Monday.
vCita offers a dynamic widget that you can add to your site to convert your visitors into leads or customers.
With vCita’s lead generation widget, you can capture leads from all the pages on your website with a floating CTA that follows the users from page to page.
The tool also lets your audience to book appointments without leaving the site. All the contact details of the visitors get stored in a built-in CRM that can be used later to trigger follow-up nurture messages via email or SMS.
The best place to start with this kind of strategy might be to identify the pages on your site with the most traffic from high-intent organic search terms rates and add the vCita widget to them. I am sure you’ll be able to notice the difference in the number of conversions happening on your site.
OptinMonster is the most powerful conversion optimization tool in the world. It easily integrates with all the major email marketing and CRM platforms.
One of the tricks that OptinMonster uses to generate leads is via content upgrades. With the help of content upgrade, you offer users bonus content for performing an action on your site. This action can be – joining your email list or filling out a form.
SnackNation was able to generate 1200 new leads each month by using OptinMonster for content upgrades.
With features like MonsterLinks, you can convert any image or link into a two-step opt-in process. It works on the Zeigarnik effect which states that people are more likely to complete a task if they start it.
SEO is all about generating relevant, and quality leads for a business. Moreover, your SEO strategy should also focus on converting the acquired leads. Both lead generation and CRO forms an integral part of a comprehensive SEO strategy.
Start making the most with the power of the above five SEO tools to generate quality leads in 2020 and ahead. Happy marketing!
Joydeep Bhattacharya is a digital marketing evangelist and author of the SEO Sandwitch blog.
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