altReboot
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us
No Result
View All Result
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us
No Result
View All Result
altReboot
No Result
View All Result
Home Startup

5 Business Tips from a Seasoned Female Entrepreneur

Susan Guillory by Susan Guillory
October 23, 2019
in Startup
1
SHARES
5
VIEWS
Share on FacebookShare on Twitter

This post originally appeared on startupnation.com/start-your-business

I don’t know about you, but I love getting advice from entrepreneurs who have been in business longer than me. Whether they’re sharing what to do…or what not to do, I squirrel away that information for when I need it.

Related articles

How to Make an App When You Can't Code (a Step-by-Step Guide)

How These Two Childhood Friends Created a Multi-Million Dollar Dentistry Business

March 2, 2021
How to Make an App When You Can't Code (a Step-by-Step Guide)

Should You Start With PR or Marketing First?

March 2, 2021

I’ve been running my own content marketing agency for 13 years, so I might have a thing or two I can share with you! I hope that at least one of these tidbits of advice will help you on your own entrepreneurial journey.

Stop trying to be all things to all people

This was a hard lesson for me. In the early days of running Egg Marketing, I’d get approached by someone looking for help with an annual report, a resume, or something else I’d never written or edited. I was hungry, so I usually said yes.

And more often than not, the work turned out great. But there were two problems with taking on work that wasn’t my core focus: I had to invest the time to understand how to do this particular task, and it was taking me away from building a portfolio around a single speciality.

Over time, I started saying no to projects that didn’t feed that focus, and as a result, I built a really wonderful portfolio of blog content for B2B clients and software companies!

Having a focus will help you attract more of the business you really enjoy doing.


Related: Top Small Business Grants for Women and Minorities

Hire for what you’re not good at (or what you don’t have time to do)

One of the things that brings me great joy is when I’m speaking with a potential client and I hear an audible sigh of relief when they realize they don’t have to worry so much about content anymore. I relieve them of that burden.

At the same time, I have my own burdens in this business that I’ve had to learn to hand to someone else. Take filing my taxes as an example. I don’t mind managing my accounting, but I really. Don’t. Want. To. File. My. Taxes!!! So a few years ago, I invested in a CPA who manages my taxes and frees me up to focus on other aspects of running my business.

What do you dread doing? Realize that you might be doing more harm than good in trying to do everything yourself in your business. Hiring a professional, while an added expense, can take that task off your plate and benefit your brand. If, for example, you’re not an expert at graphic design, why not let the pros make you look good?

Take time off

I’ve never understood people who work 70 hours a week, including weekends. I value my time off, and it helps me recharge to tackle the day tomorrow. The work will wait. If you prioritize your time, you’ll get what you need done… or it’ll still be there tomorrow.

If you genuinely have 70 hours of work to do, congrats! It’s time to hire help!

I’m a fan of taking several week vacations. I plan ahead and get my work done in advance. I let my clients know. No one has ever fired me for taking time off, and I think it’s important to realize that the world won’t fall apart if you go on vacation.

Can’t take that much time off? Start with a three-day weekend. 

Relationships are the most important thing

If you call me to discuss marketing, you’ll soon realize that I’m not going to try to sell you on the biggest marketing package I offer. I listen to what you tell me and find a solution that fits your needs and your budget.

I pride myself on being personable. I’m friends with some of my clients on Facebook, and we chat about kids, travel and life in our emails. It’s not a deliberate tactic, but I’ve had professional relationships with these clients for over 10 years. 

Be human. Be relatable. Realize that, even if you’re selling B2B (especially if you are), there’s a human at the other end of that email or phone line. Set aside the work talk when you get started and just ask how the other person is doing, and mean it. Remember things about them to work into your conversations. 

It’s that humanization that really connects people in business, so remember that.


Sign Up: Receive the StartupNation newsletter!

You have to get yourself out there

I’ve done my fair share of networking over the past 13 years, and I’ve come to the conclusion that networking and marketing look different for everyone. I’m an active member of my neighborhood business association, though I rarely have gotten business from it. I just love my community and want to stay tapped in.

For me, my best marketing is through my guest blogging. I share advice and people often reach out to see if I can help them with content.

For you, your best strategy might be volunteering at a charity event. Serving on the board of an industry group. Attending conferences. Showing up at the coffee shop when other entrepreneurs are around. Find what fits and what feels natural to you.

That’s all the advice I have for now! Over time, I’m sure I’ll have more tidbits for you.

The post 5 Business Tips from a Seasoned Female Entrepreneur appeared first on StartupNation.

ShareTweet

Related Posts

How to Make an App When You Can't Code (a Step-by-Step Guide)

How These Two Childhood Friends Created a Multi-Million Dollar Dentistry Business

by Jessica Abo
March 2, 2021
0

The co-founders of Community Dental Partners share how they are revolutionizing the patient experience within healthcare.

How to Make an App When You Can't Code (a Step-by-Step Guide)

Should You Start With PR or Marketing First?

by Stu Sjouwerman
March 2, 2021
0

With five startups under my belt, this is what I've found works best.

How to Make an App When You Can't Code (a Step-by-Step Guide)

Entrepreneurship on the Road: Embracing the Outdoors

by David Meltzer
March 2, 2021
0

Thomas Hoffmann, founder and CEO of Colorado Campworks, discusses how the camper he designed for a college class led him...

The Buddha and the Business

WJR Business Beat with Jeff Sloan: Entrepreneurial Success by Age Demographics (Episode 184)

by StartupNation
March 2, 2021
0

On this morning’s edition of the WJR Business Beat, Jeff chats with Guy Gordon about the average age of successful...

The Buddha and the Business

How to Form an LLC in Michigan

by James Gilmer
March 2, 2021
0

Starting a business is an exciting journey. For many entrepreneurs, starting a business is their chance to take their product...

Load More
  • Trending
  • Comments
  • Latest
7 Advanced SEO Strategies I’m Trying to Implement Before 2020

7 Advanced SEO Strategies I’m Trying to Implement Before 2020

September 10, 2019
What Do Successful Sales Look Like for the Rest of 2020?

13 Expert Tips to Increase Online Conversions in 2020

September 26, 2020
Creating SEO-friendly how-to content

Creating SEO-friendly how-to content

October 24, 2019

How to Start and Fund a Coffee Shop

September 30, 2019
A Beginner’s Guide to Facebook Insights

A Beginner’s Guide to Facebook Insights

0

Which Social Media Sites Really Matter and Why

0
The 12 Ironclad Rules for Issuing Press Releases

The 12 Ironclad Rules for Issuing Press Releases

0
How to Get Started Building Links for SEO

How to Get Started Building Links for SEO

0

7 Advanced Facebook Search Operators

March 2, 2021
Free On-Demand Webinar: Zoom CEO Shares How He Built the Explosively Popular Video Communications Platform

Free On-Demand Webinar: Zoom CEO Shares How He Built the Explosively Popular Video Communications Platform

March 2, 2021
How to Make an App When You Can't Code (a Step-by-Step Guide)

How These Two Childhood Friends Created a Multi-Million Dollar Dentistry Business

March 2, 2021
How to Make an App When You Can't Code (a Step-by-Step Guide)

Should You Start With PR or Marketing First?

March 2, 2021
altReboot




altREBOOT is committed to sharing the game changing advancements that are revolutionizing how you do business. From startup to goliath, innovations in technology are changing the face of the business landscape. We are committed to exploring these and how to apply them to your business at any stage of development.





Categories

  • Artificial Intelligence
  • Blockchain Tech
  • Growth Hacking
  • Marketing
  • Startup
  • Uncategorized

Tags

blockchain branding guest post marketing mobile apps
  • Home
  • Topics
  • Write For Us
  • Privacy Policy
  • Contact

Powered By Treehouse 51

No Result
View All Result
  • Startup
  • Growth Hacking
  • Marketing
  • Automation
  • Blockchain Tech
  • Artificial Intelligence
  • Contact
    • Write For Us