This post originally appeared on Entrepreneur.com - #StartingABusiness
While not the first topic you think of in a crisis, spending the time to generate a compelling name can be not only useful, but calming.
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New businesses are born out of crisis. Existing businesses pivot and reposition. Other businesses will offer new products and services. Ideas can be overwhelming. We are in the idea phase and that comes with stress.
What is helpful is a clear first step. That is where naming comes in. While not the first topic you think of in a crisis, spending the time to generate a compelling name can be not only useful, but calming.
Join us on April 16 at 12PM EST as our expert Brad Flowers, co-founder of Bullhorn an agency that builds confident brands with language and design, provides best practices on naming your business.
