This post originally appeared on Entrepreneur.com - #StartingABusiness
Learn the tactics and strategies from a serial Kickstarter who has raised millions.
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Obtaining the capital necessary to build a business is more challenging than ever. If your product is a prototype or if your SaaS solution is a napkin sketch, the usual venture markets are no longer options for funding. What’s more, an early-stage funding source will probably cost you a considerable amount of equity and control. If you want to bootstrap your business as long as possible, crowdfunding could be for you.
Hear Startup Story Live speaker Emma Rose Cohen, founder of Final and creator of the Final Straw and Final Wipe, unpack the strategy and tactics she used for two Kickstarter campaigns that resulted in more than 2 million dollars in capital raised in just a few hours.
Startup Story Live is an extension of The Startup Story podcast.
