WJR Business Beat with Jeff Sloan: Mars Perseverance Mission Success Paves Way for How Big Dreams Can Come True (Episode 177)

Good morning!

For all of you entrepreneurs out there, for all of the innovators and pioneers and all those bold enough to do it your way, just pause for a moment and think about what the amazing men and women of NASA achieved yesterday with the Mars Perseverance mission.

And know that just like them as entrepreneurs, we are pushing the envelope every day. We’re told it can’t be done. We’re told it shouldn’t be done. But when we believe in what we’re doing and are passionate and dedicated about seeing it through, just like that successful mission to Mars demonstrated yesterday, it can be done.

The Mars Perseverance mission required a million little things to go just right in a classic weakest link equation. If one of those million little things went wrong, the entire mission could be doomed. Even if every other little thing went exactly as planned.

And the same is true with the launch of any new business. The product has to be just right. It has to deliver the promised value. It has to be priced right. It has to be offered through the right channels and advertised with the right messaging and calls to action and on and on it goes.

The pressure to get it right the first time, to get a million little things right the first time, is immense and unforgiving. But when it works, the euphoria of knowing you did it your way and succeeded is sublime.

Make it a great weekend, everybody!

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.